Conceptualizing a Comprehensive Event Campaign

Summer of Swap

As part of a student project, I envisioned the Summer of Swap campaign to launch Airbnb House Swap, a concept platform connecting users for home exchanges to experience living like a local in a new destination.

The campaign centers around an in-person event designed to evoke the nostalgia and excitement of summer camp, inspiring adults to rediscover the magic of adventure, exploration, and connection.